The most incredible thing I've seen in online poker

This hand took place on William Hill last night. I've never seen anything like it. Both players were loose maniacs, but even that did not explain what took place...


$1.00/$2.00 Limit Texas Hold'em
Table Ultradefence (Real Money)
Seat 6 is the button
Seat 1: Lucsdad ( $79.25 USD )
Seat 2: Sinoptik ( $111.10 USD )
Seat 3: 1229willy ( $23.85 USD )
Seat 4: elola ( $74.34 USD )
Seat 5: Theboy1 ( $159.35 USD )
Seat 6: Hero ( $50.72 USD )
Lucsdad posts small blind [$0.50 USD].
Sinoptik posts big blind [$1.00 USD].
** Dealing down cards **
Dealt to Hero[ 6s Kc ]
1229willy folds
elola raises [$2.00 USD]
Theboy1 raises [$3.00 USD]
Hero folds
Lucsdad folds
Sinoptik folds
elola raises [$2.00 USD]
Theboy1 calls [$1.00 USD]
** Dealing Flop ** [ 8c, 8d, 3d ]
elola bets [$1.00 USD]
Theboy1 raises [$2.00 USD]
elola calls [$1.00 USD]
** Dealing Turn ** [ Ts ]
elola bets [$2.00 USD]
Theboy1 raises [$4.00 USD]
elola calls [$2.00 USD]
** Dealing River ** [ Jd ]
elola bets [$2.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$4.00 USD]
Theboy1 raises [$4.00 USD]
elola raises [$2.34 USD]
Theboy1 calls [$0.34 USD]
elola shows [Ad, 4d ]
Theboy1 shows [9s, 9d ]
elola wins $147.18 USD from main pot

Seems like an expensive way to give money to your mate. Raising once with 99 on the river there is crazy let alone eight times. And it it were normal poker, surely the nut flush is going to start worrying about boats and quads at some point?